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value

가치
They need their own words to define their needs and activities: a lexicon of objectives, outcomes and deliverables where a sense of purpose becomes a "direction of travel", where a difficulty always becomes a "challenge", a dilemma mutates into an "issue" and where serving your audience becomes "maximising stakeholder value".
Sir John Tusa: finding a necessary language for the arts
If the arts are to free themselves to do what they do best and to command success, they must reclaim their own voice
https://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2011/nov/16/finding-necessary-language-arts#:~:text=They%20need%20their%20own%20words%20to%20define%20their%20needs%20and%20activities%3A%20a%20lexicon%20of%20objectives%2C%20outcomes%20and%20deliverables%20where%20a%20sense%20of%20purpose%20becomes%20a%20%22direction%20of%20travel%22%2C%20where%20a%20difficulty%20always%20becomes%20a%20%22challenge%22%2C%20a%20dilemma%20mutates%20into%20an%20%22issue%22%20and%20where%20serving%20your%20audience%20becomes%20%22maximising%20stakeholder%20value%22.%20