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According to Mario Valdes, who led the scent design team, the Guevara and Chávez families have both given approval for the names to be used.

Cuban firm creates Che Guevara cologne

Ernesto is ‘fragrant citrus and woodsy notes’, while Hugo – for the late Chávez of Venezuela – has hints of mango and papaya

https://www.theguardian.com/world/2014/sep/25/cuba-che-guevara-hugo-chavez-cologne#:~:text=According%20to%20Mario%20Valdes%2C%20who%20led%20the%20scent%20design%20team%2C%20the%20Guevara%20and%20Ch%C3%A1vez%20families%20have%20both%20given%20approval%20for%20the%20names%20to%20be%20used.%20